Campaigns

Sourcing Creators for Your Campaign

Effortlessly Discover, Evaluate, and Connect with Creators for Your Campaigns

Dec 10, 2024

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Kevin Booker

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Finding the right creators for your influencer campaigns is critical to success. With Panel's sourcing workflow, you can easily discover, evaluate, and connect with creators who align with your campaign goals.

1. Advanced Filtering

The Advanced Filtering tools help you narrow down your search and find creators who are the perfect fit. Filters include:

  • Audience Demographics: Age, location, gender, and niche.

  • Platform: Select the social media platforms relevant to your campaign.

  • Prequalified Creators: Only creators actively posting content appear in the module, ensuring relevance.

  • Verified Creators: Filter for verified creators with historical conversion data vetted through Panel.

Pro Tip: Use advanced filters to save time and focus on creators with proven engagement and performance.


2. Creator Overview

Get a detailed view of each creator’s potential impact:

  • Estimated Clicks: Projected clicks per video based on historical data.

  • Estimated Views: Predicted views per video.

  • Rate: The creator’s set rate.

  • CPM & CPA: Creator rates displayed in cost-per-thousand (CPM) and cost-per-action (CPA) formats.

Action Step: Click here to learn more about Panel's first party conversion data.


3. Offer Status Module

Stay organized with the Offer Status Module, which displays:

  • Pending Offers: Track offers awaiting acceptance.

  • Rejected Offers: View declined offers and understand the reasons for rejection.

Action Step: Use insights from rejected offers to refine your future proposals.


  1. The Creator Insights Window

Dive deeper into a creators data - this window consists of two primary components:

Main Window:

  • Creator Information: See the creator’s name and access their linked social channel.

  • Platform Metrics: Review the creator’s performance metrics, including views, videos, and subscribers.

  • Audience Demographics: Understand the age, location, gender, and interests of the creator’s audience.

Promotional Content Window:

  • Past Promotions: View recent collaborations the creator has completed through Panel, offering insights into their promotional track record.

Pro Tip: Use audience demographic insights to ensure the creator’s audience aligns with your campaign goals.


Making an Offer

When you’re ready to make an offer, click "Make an Offer" to access the Offer Window. Panel algorithms and first-party data to help you determine a recommended offer - click here to learn more about navigating the Offer Screen.


Maximize Your Campaign with Panel

With streamlined workflows and advanced tools, Panel makes it easy to source and manage content creators who align with your campaign goals. Log in today to explore these features and elevate your influencer marketing strategy.

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