1. Verified Data You Can Trust

Every creator in Panel's network is vetted using strict verification processes to ensure data accuracy. This includes:

• Verified Metrics: All performance data is sourced from direct integrations with social platforms and creators’ analytics.

• Transparency: Access clear, detailed insights into creators’ historical conversion rates.

With accurate data at your fingertips, you can focus on selecting creators who align with your goals and have a proven track record of driving results. The clarity and reliability of this information enable you to make confident, data-driven decisions for your campaigns.

2. $5M in Brand Spend so far

Panel’s full-funnel attribution technology has already tracked over $5M in brand spend, mapping every stage from the first impression to purchase. This means you can confidently assess:

• Engagement Rates: Understand how creators engage their audiences.

• Conversion Accuracy: See how audiences translate into actual sales.

• ROAS Insights: Gain a clear view of the return on ad spend for past campaigns.

By leveraging these insights, you can identify which creators are most likely to deliver measurable results for your brand, ensuring your budget is spent effectively. The extensive dataset also provides a benchmark for evaluating performance across industries and niches.

3. Full-Funnel Attribution

Panel’s cutting-edge attribution technology connects the dots between creators and their audience’s actions, enabling:

• Granular Tracking: From the moment a user sees an ad to the final purchase.

• Cross-Platform Insights: Unified tracking across platforms and devices.

• Performance Optimization: Identify the exact points in the funnel where improvements can be made.

This level of detail allows you to pinpoint areas of success and address any gaps in your campaigns. For instance, if a specific creator excels at driving clicks but falls short on conversions, you can adjust messaging or target audiences to improve results. Panel's tools provide the actionable insights needed to continuously refine and enhance campaign performance.

How to Actionably Use Historical Conversion Data

Knowing how to interpret and apply historical conversion data is key to maximizing its value. Here are actionable steps to integrate this data into your strategy:

1. Compare Creators

Use Panel’s comparison tools to analyze multiple creators at once. Focus on:

• Historical Conversion Rates: Prioritize creators with proven success in driving actions similar to your campaign goals.

• Demographic Match: Ensure the creator’s audience aligns with your target customer base.

This step enables you to build a data-backed shortlist of creators tailored to your specific needs, streamlining the selection process and increasing the likelihood of campaign success.

2. Set Realistic KPIs and Campaign goals

Base your campaign’s key performance indicators (KPIs) on our verified historical data. For example:

• If a creator has an average CPA of $25, set benchmarks close to that value for more accurate forecasting.

• Use ROAS insights from similar past campaigns to inform your goals.

Setting realistic KPIs ensures alignment between expectations and achievable outcomes, making it easier to measure success and identify areas for improvement. By grounding your goals in data, we help you reduce the risk of overestimating or underestimating campaign potential.

3. Optimize Offers with Confidence

Conversion data allows you to tailor offers that resonate. For example:

• Propose CPA deals with payouts aligned to creators’ historical averages.

• Set view caps and video requirements based on past performance trends.

Structuring offers with data-backed insights ensures that they are attractive to creators while remaining optimal for your brand. This balance is crucial for building sustainable, mutually beneficial partnerships.

4. Refine Campaigns in Real Time

Panel’s live tracking tools enable mid-campaign adjustments informed by historical and real-time data. Use these insights to:

• Adjust spend allocation to high-performing creators.

• Reallocate resources from underperforming creators to better-performing ones.

The ability to make data-driven adjustments during a campaign ensures optimal performance and helps you achieve your objectives more efficiently. Continuous monitoring and refinement are essential for maximizing ROI and staying agile in dynamic market conditions.

Why Historical Conversion Data Matters

Panel empowers you with the tools to:

• Select the right creators based on proven performance.

• Allocate budget confidently, knowing the likely impact.

• Optimize campaigns with actionable, data-driven insights.

Log in today to explore how Panel’s verified data and attribution technology can elevate your influencer marketing strategy.