Campaigns

Campaign Dashboard Overview

Navigating Panel's Campaign Management Dashboard

Dec 10, 2024

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Kevin Booker

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Panel’s Campaign Management Dashboard is your go-to tool for running successful influencer marketing campaigns. Whether you’re setting budgets, tracking performance, or managing offers, this guide breaks down each module, helping you make the most of your campaigns.

1. Campaign Details Module

The Campaign Details Module is where every campaign begins. Here, you can:

  • Set Your Budget: Define the total amount allocated for the campaign.

  • Create a Campaign Brief: Provide clear instructions for your team and creators, including campaign goals and deliverables.

  • Add Internal Notes: Keep everyone aligned with additional context or reminders.

Pro Tip: Use the Notes section to document any key updates or creator-specific nuances.

2. Budget Overview

The Budget Overview Module gives you a snapshot of your campaign’s financial health. At a glance, you’ll see:

  • Current Spend: Track how much of your budget has been used.

  • Allocation: Review how funds are distributed across offers.

  • Pending Offers: Stay on top of any unconfirmed deals to manage cash flow effectively.

Action Step: Regularly check pending offers to ensure no unexpected bottlenecks in your campaign.


3. Live Performance Module

Track your campaign’s impact with the Live Performance Module, which provides:

  • Content Insights: Review the performance of approved creatives.

  • Key Metrics: See live updates on views, clicks, conversions, and CPM.

  • Spend Tracking: Compare budget spend against performance outcomes.

Action Step: Use live metrics to identify high-performing creators and optimize your strategy mid-campaign.


4. Creative Management Module: Streamline Workflows

The Creative Management Module keeps your campaign on track from start to finish:

  • Track Deliverables: Know how many videos each creator is posting, their due dates, and current statuses.

  • Review Drafts: Approve content before it goes live to ensure it aligns with your campaign goals.

  • Finalize Deals: Once content is verified as live and accurate, payments are automatically processed for creators.

Pro Tip: Set reminders for due dates to keep deliverables on schedule and avoid delays.


5. Source Creators Module

While detailed guidance on sourcing creators is covered in another article, this module helps you:

  • Discover creators aligned with your campaign goals.

  • Make offers directly from the dashboard.

Note: Explore our in-depth guide to sourcing creators with Panel.


6. Offer Status Module

The Offer Status Module ensures you’re never in the dark about your campaign’s progress. Use it to:

  • View the number of extended offers and their current statuses.

  • See which creators have accepted, rejected, or are pending.

Action Step: Analyze trends in offer acceptances to refine your future outreach strategies.


Optimize Your Workflow with Panel

Panel’s Campaign Management Dashboard is designed to simplify campaign execution, helping you spend less time managing logistics and more time focusing on results. Log in today to explore these modules and supercharge your next campaign.

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