About Kashkick

Kashkick is a leading rewards platform that allows users to earn money by completing tasks, surveys, and offers. While they had a strong product with high potential for influencer-driven growth, they had no experience with influencer marketing and no established creator program before working with Panel. They needed a strategic partner to help them launch and optimize a user acquisition program leveraging YouTube ads.

The Challenge

Kashkick had a strong product with high potential for influencer-driven growth, but without an established creator program, they struggled to tap into YouTube's massive audience for cost-effective user acquisition. YouTube was a proven channel for similar brands, but Freecash.com had no way to test, optimize, or scale campaigns effectively.

Before working with Panel, Kashkick faced several key challenges:

• No Creator Program: They had never run influencer marketing campaigns and needed guidance on how to structure an effective creator strategy.

• Unproven Marketing Channel: They believed YouTube creators would be a great fit for their brand but had no data or experience to back it up.

• Lack of Performance Insights: They needed a way to measure and scale campaigns efficiently without wasting budget.

The Solution: How Panel Helped

Kashkick partnered with Panel to develop and execute a comprehensive influencer marketing strategy. Panel provided:

Creator Program Development: Initially, we tested with a variety of creators across multiple niches to determine the best-performing vertical. We utilized our Creator Partner Program—a group of 50+ creators with verified historical conversion data—to pilot the first campaign. From this testing phase, pop culture reaction content emerged as the highest-performing vertical, significantly over-indexing on CPA, CTR, and CPC for this offer.

Scaling and Creator Expansion: Once the winning niche was identified, we doubled down on the best-performing creators, sourced similar creators using our growing database of over 5,000 creators, and established multi-video deals using Panel’s multi-video feature to maximize results.

Optimized YouTube Ads: A total of 521 high-performing YouTube ads were launched with 91 different creators, ensuring diverse and engaging content.

Creative & Messaging Optimization: We worked closely with Kashkick and creators to refine messaging, optimize CTA placements, and develop custom scripts tailored for various use cases, including:

• Evergreen scripts (for long-term ad performance)

• Holiday-specific scripts (capitalizing on seasonal trends)

• Trending/cultural scripts (leveraging viral moments and global events)

A/B Testing and Optimization: We continuously tested different messaging styles, CTA placements, and creative approaches, doubling down on the highest-performing ads to maximize ROAS.

Data-Driven Growth: Real-time tracking of link clicks, QR code scans, and conversion rates allowed for continuous optimization and scaling.

Long-Term Creator Partnerships: The best-performing creators were scaled further, with 16 creators producing over 5 pieces of content each. Kashkick also established long-term contracts with 5 top creators, who produced 2-3 ads per month, incorporating recycled content and additional fresh ad placements.

The Results

Panel’s strategic execution led to significant results for Kashkick:

• 91 YouTube creators onboarded

• 521 high-performing YouTube ads launched

• 67.1M impressions

• 1.03M link clicks and QR code scans generated

• Average ad duration: 45-60 seconds

Accelerate Your Customer Growth with Panel

Want to drive higher conversions at a lower CPA? See how Panel can supercharge your YouTube influencer campaigns. Schedule your free strategy session today.

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