Know what a booking costs.
Panel runs the creator ad marketplace for travel. These are this month’s rates, and you only pay when the event happens.
| Travel Index · Sep 2026 | Brand rate | vs. Aug |
|---|---|---|
| Email submit | $2.85 | up 1.2% |
| App install | $4.90 | down 2.1% |
| Booking completed | $31.00 | up 4.6% |
Travel brands on Panel
Travelers plan trips around what creators show them.
Destinations, hotels and deals get discovered in feeds long before a search. A creator’s real trip is the first step in someone else’s booking.
Get discovered before the search
Be the hotel, app or deal a creator shows while their audience is still dreaming about the trip.
Fill seasonal demand
Turn campaigns on for peak booking windows and off when you’re full, with no contracts to unwind.
Show the real price
Every ad is checked for accurate pricing, fees and deal terms before it runs.
Pay for bookings, not views
Set a rate per completed booking so spend follows trips people actually take.
Built for speed, scale, and reliability.
Travel brands need demand when it matters. Panel lets you buy bookings at a known rate, from creators whose audiences are ready to go.
Pay per booking, not per post
Set a rate for each email, install or booking. Creators get paid when your numbers move, so there is no wasted spend on views.
Pricing review on every ad
Upload your deal terms and required disclosures. Nothing publishes until it clears your rules and your team signs off.
Creators your travelers already trust
Travel, food, family and budget creators who already inspire people to book their next trip.
Drive signups, app installs and bookings using creator ads.
From destination awareness to confirmed bookings, set the outcome you want and let creators compete to drive it.
Creators film the trip your customers haven’t taken yet, so your brand is the first one they think of.
Creators give their audience a reason to join, from member prices to fare alerts.
Target creators by audience location to fill routes, regions and seasons that need demand.
Pay per confirmed booking, so creators earn when a trip is actually booked.
Enabling growth across travel.
Booking sites, hotels and travel apps all run creator ads on Panel, each with creators and outcomes that fit how they sell.
Online travel agencies
Budget and deal creators who show how they found the fare.
Hotels and stays
Creators who film the room, the view and the check-in, so guests know what to expect.
Airlines and fare apps
Frequent-flyer and points creators whose audiences book around the best price.
Cruises and tours
Creators who turn an itinerary into a story people want to join.
Travel rewards and cards
Points and money creators who explain how to travel for less.
Car rental and transport
Road-trip creators who make the drive part of the trip.
More on creator ads for travel
Ready to learn more?
Tell us about your destinations and target markets. We’ll show you Panel’s travel capabilities in action, plus tailored solutions and pricing for your business.