Know what a qualified case costs.
Panel runs the creator ad marketplace for legal services. These are this month’s rates, and you only pay when the event happens.
| Legal Index · Sep 2026 | Brand rate | vs. Aug |
|---|---|---|
| Email submit | $12.40 | up 0.6% |
| Geo-verified lead | $38.00 | down 1.5% |
| Qualified case | $180.00 | up 2.9% |
Law firms on Panel
People look for legal help from creators long before they call a firm.
After an accident or a dispute, people check their feeds first. A creator explaining their rights in plain words earns the trust that turns a question into a case.
Be there before the search
Creators explain what to do after an accident, so your firm is the one people remember.
Explain rights in plain words
Creators turn legal questions into short, clear stories people actually finish.
Follow attorney ad rules
Every ad is checked for required disclaimers and state bar rules before it runs.
Pay for qualified cases
Set a rate per qualified lead or case, so spend follows people who need you.
Built for speed, scale, and reliability.
Law firms need case volume without risking their license. Panel pairs creators people trust with review built for attorney advertising rules.
Pay per qualified case, not per post
Set a rate for each inquiry, verified lead or qualified case. Creators get paid when your numbers move, so there is no wasted spend on views.
Bar-rule review on every ad
Upload your required disclaimers and claims to avoid. Nothing publishes until it clears your rules and your team signs off.
Creators people already trust
Lifestyle, driving, work and money creators whose audiences turn to them when something goes wrong.
Drive inquiries, geo-verified leads and qualified cases using creator ads.
From awareness to signed cases, set the outcome you want and let creators compete to drive it.
Creators explain common legal situations and name your firm as the place to call.
Creators send viewers to a short intake form with a clear reason to reach out.
Every lead is geo-verified, so you only pay for inquiries where your firm is licensed.
Pay per qualified case, so creators earn when an inquiry turns into real work.
Enabling growth across legal services.
Personal injury firms, legal services apps and national practices all run creator ads on Panel, each with creators and outcomes that fit how they grow.
Personal injury
Driving and everyday-life creators who explain what to do after an accident.
Employment law
Work and career creators who talk through rights on the job.
Mass torts
Health and news creators who help affected people find out if they qualify.
Immigration
Creators who share their own journey and explain where to get help.
Family law
Creators who talk openly about divorce, custody and starting over.
Legal services apps
Money and life-admin creators who show how to get a will or document done online.
More on creator ads for legal
Ready to learn more?
Tell us about your practice areas and target states. We’ll show you Panel’s legal capabilities in action, plus tailored solutions and pricing for your firm.