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AI Deal Engine

The only pricing tool powered by conversion data.

Panel’s influencer pricing tool analyzes each creator’s historical conversion data to recommend rates that align with your growth goals.

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Problem

Most creator rates is still made up.

Most influencer pricing is vibes and vanity metrics—followers, views, or whatever their manager says “they usually charge.” It leads to overpaying, under-delivering, and zero accountability.

Without data, it’s a losing game.

Solution

Panel AI-powered Pricing Engine

We use a predictive pricing engine that analyzes historical performance, offer type, conversion event, and your CPA goals to recommend rates that are backed by data—not guesswork.

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How Our Pricing Engine Works

We analyze a creators past campaign performance

Panel tracks how creators have performed across similar verticals, offer types, and conversion events—so we price with actual benchmarks, not ballpark ranges.

You set your campaign goals

Tell us your ideal CPA and conversion event (clicks, signups, purchases). Panel aligns pricing with your actual acquisition goals.

We recommend a price

Our predictive pricing tool suggests what to pay based on how likely they are to convert for your offer.

our Pricing engine is

Trained on $20M of Influencer Spend

We’ve analyzed the millions in ad spend, conversion data, and performance signals flowing through Panel to build the world's first creator pricing engine. When we suggest a rate, it’s not a guess — it’s a projection informed by what actually drove results for brands like yours.

1000's

YouTube Creator Ads

100's

Campaigns Logged

1B+

Impressions Tracked

51M

Clicks Tracked

3.7M

Conversion Events

Our pricing engine is integrated and ready day 1.

Rate suggestions while finding the right partner

For each creator, see average views, click-through estimates, historical conversion signals, and recommended pricing — before you ever send an offer.

Learn more about our creator sourcing capabilities →

Adaptive offers for every pricing model

Whether you're buying on CPM, CPA, or flat fee — Panel suggests contextual rates based on your campaign goals and the creator’s performance.

brands love our pricing tool

“Before Panel, creators would respond with rates and we’d just stare at each other like… is this normal?

Panel's pricing tool has become a starting point we can trust. Once we started using it to make offers, our CAC dropped 21%”

— Performance Marketing Lead, DTC Brand

Frequently Asked Questions

How does Panel determine a creator’s suggested price?

To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.

Are the suggested rates guaranteed?

No, these rates are not guareteed. These rates are based on actual campaign outcomes. Think of them as your data-backed starting point for negotiations.

Can I trust the data behind these suggestions?

Yes. Our pricing engine uses first-party performance data from real campaigns ran on the Panel platform, updated continuously.

Is this tool only for YouTube creators?

For now, yes. Panel is laser-focused on YouTube because that’s where our data is deepest.

What happens after I get a price suggestion?

Use it to make an informed offer, compare creators, or plan your campaign budget—it’s your call.

Brands