About Panel

Panel is the creator advertising platform defining a new category — one where brands and creators grow together. No flat fees that shortchange creators. No inflated costs that frustrate brands. Just performance-driven partnerships where both sides win, every time.

We combine proprietary technology with hands-on managed services to run performance-based creator programs from end to end. That means sourcing the right creators, building high-converting integrations, handling approvals, managing payouts, and delivering transparent reporting — all through a single platform. Brands get scale without the operational headache. Creators get access to consistent, high-quality earning opportunities without chasing down the next deal.

For creators, that means pre-approved offers ready to integrate into any video on day one, payouts processed multiple times per week, and partnerships designed to perform over time — not just one-off sponsorships. For brands, that means the rigor, control, and accountability of a performance channel with the authenticity only creators can deliver.

Over 5,000 creators and 30+ brands including Morgan & Morgan, DraftKings, and Upside have already found that better way. Millions of new users acquired. 10,000+ videos monetized. And we’re just getting started.

We’re not shaping the creator economy. We’re trailblazing the future of scalable creator-led advertising.

Our mission is simple: fund limitless creativity.

The Role

Talent agencies are a direct pipeline to the creators who power Panel’s platform — and this role owns that relationship. As our Strategic Partnerships lead for Talent Agencies, you’ll build the agency network that funnels high-quality, agent-represented creators into Panel campaigns and brand partnerships. You understand how agencies operate from the inside: how agents think, what motivates them to route clients toward opportunities, and how to structure arrangements that make Panel the obvious choice. This is a foundational role at a company scaling fast in a market it’s defining.

What You’ll Do

• Build and own Panel’s talent agency network — identifying, prospecting, and developing relationships with agencies across YouTube, podcasting, short-form, and emerging creator verticals.

• Educate talent agents on Panel’s performance-based model, positioning Panel as the premier brand partnership platform for their roster.

• Negotiate agency partnership frameworks that create clear, compelling incentives for agents to actively route their clients toward Panel campaigns.

• Collaborate with Panel’s brand and campaign teams to match agency-represented creators with the right client opportunities — driving activation from both sides.

• Develop agency onboarding and activation materials: pitch decks, one-pagers, and FAQ resources that make it easy for agents to understand, trust, and advocate for Panel.

• Track and report on agency-sourced creator pipeline, activation rates, and downstream campaign performance — turning partnership data into strategy.

• Represent Panel at industry events, creator conferences, and agency meetings to deepen relationships and expand the agency partner network.

What We’re Looking For

• 3–5 years in talent agency relations, creator partnerships, influencer marketing, or a closely related field — ideally within the creator economy or digital media.

• Deep, working knowledge of how talent agencies operate: representation structures, deal flow, agent incentives, and roster management.

• Established relationships with talent agents or agency leadership across digital creator verticals is a significant advantage.

• Proven track record of building creator or talent pipelines that translate into measurable business outcomes.

• Ability to translate Panel’s performance-based model into a clear, compelling value proposition for agents and agency decision-makers.

• Proficient with CRM tools for managing and reporting on a multi-agency partnership pipeline.

• Direct experience in the creator economy, influencer marketing, affiliate programs, or creator monetization platforms.

Perks & Benefits

• Unlimited PTO and Paid Holidays

• Work remote or hybrid from our New York City office

• Performance bonuses and incentives — When goals are reached and if eligible, you’ll be rewarded through our bonus incentives program

• Learning support stipend — Panel covers relevant materials and courses to help you grow in your role

• Company Offsite and Team retreats

Compensation

$90,000 – $120,000 per year, commensurate with experience

Panel is an equal-opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.