About Panel
Panel is a performance-driven creator platform built to help brands scale through YouTube and long-form creator partnerships while giving creators access to consistent, high-quality earning opportunities.
We combine proprietary technology with hands-on managed services to run performance-based creator programs from end to end. That includes sourcing the right creators, building high-converting integrations, handling approvals, managing payouts, and delivering transparent reporting through a single platform. Brands get scale without the operational headache, and creators get access to offers designed to perform, not just one-off sponsorships.
You could call us SaaS, but not exactly software as a service. We’re more like software and a service. Our platform powers the workflow, and our team handles the heavy lifting to make sure programs actually perform.
Panel was launched in 2023 after years of running creator programs manually and seeing where things broke as they scaled.
Most performance programs lived across Google Sheets, email threads, Discord messages, and scattered tracking links. That worked at small scale, but as programs grew, approvals got lost, reporting became fragmented, and scaling required more people instead of better systems.
We also saw two consistent challenges across brands:
First, performance only works when brands have clear visibility into where traffic is coming from and how their products are being promoted. Without transparency and reliable attribution, programs are hard to trust and even harder to scale.
Second, consistently finding the right creators in the right niches with high posting volume is extremely difficult without the right tools. Discovery was slow and manual, which limited growth.
So we built Panel to solve both problems. Our platform centralizes discovery, approvals, tracking, payouts, and reporting, while our AI-powered sourcing system continuously adds new creators as programs grow.
After launching the technology, we realized something else. Most in-house teams do not want to take on the operational burden of building and managing a performance creator program themselves. The work is intense, detail-oriented, and relationship-driven. Programs scale much more efficiently when we support them directly, leveraging our experience, systems, and creator relationships.
That is why Panel is built as both a platform and a managed service, designed specifically for scalable, performance-driven creator programs for digital products and lead generation.
Why Creators Work With Panel
Panel is built to help creators earn more consistently while spending less time managing sponsorship logistics.
Many of the offers we run are pre-approved, which means creators can add integrations to videos without long approval cycles or constant back and forth. This is especially valuable for channels that post frequently and want the flexibility to monetize more of their content without slowing down their publishing schedule.
Not every video needs a full brand deal. Having reliable, ready-to-use offers allows creators to add incremental revenue to videos that would otherwise go unmonetized, turning existing content output into a more consistent income stream.
We also focus on partnerships that are designed to perform over time rather than one-off sponsorships, giving creators access to ongoing earning opportunities instead of constantly searching for the next deal.
Creators are paid quickly, with payouts processed multiple times per week, so earnings arrive fast and cash flow stays predictable.
Beyond just providing offers, we work as a partner to creators. Our team analyzes performance data to understand which campaigns are converting best for each channel and helps optimize toward the right brand offers based on yield and audience fit. This allows creators to make smarter monetization decisions and steadily increase revenue over time.
Our goal is simple: reduce friction, increase earning opportunities, and let creators focus on making great content.
Andrew Franz, Founder and CEO
A background in investment banking and financial analysis. While working with performance data, he noticed the same growth patterns in digital marketing that drive financial markets. Seeing a large, untapped opportunity in creator-led acquisition, he started Panel to build the infrastructure for scalable performance programs.
Kevin Booker, Cofounder and COO
A background in marketing, advertising, and entertainment. With deep relationships in the creator ecosystem and firsthand experience working with talent, Kevin partnered with Andrew to build a platform that serves both brands and creators.
