Panel builds performance-driven creator advertising at scale. Instead of one-off influencer deals, Panel turns creators into a repeatable, measurable growth channel—optimized for CAC, ROAS, and volume. We’re on a mission to build lasting partnerships between creators and brands. By combining real performance data, repeatable systems, and upside pricing, Panel helps brands grow efficiently, creators earn consistently, and teams make decisions with confidence.

Our work sits at the intersection of performance marketing, partnerships, and media buying. We don’t run one-off influencer campaigns—we build repeatable systems that scale.

This role might be for you if:

• You like turning great creative into scalable performance

• You enjoy balancing efficiency with growth

• You think in systems, experiments, and feedback loops

• You’re motivated by outcomes, not just dashboards

You will:

• Plan, execute, and optimize paid media campaigns across Instagram, Snapchat, YouTube, and TikTok

• Run both whitelisted creator ads and creator-led ads through traditional paid media channels

• Own paid media strategy and execution, while collaborating with Account Managers and clients on budgets and goals

• Scale spend responsibly by balancing performance quality with volume growth

• Continuously test, learn, and iterate through structured experimentation

• Analyze performance data to identify opportunities to improve efficiency and scale

• Request new content variations or creative adjustments when performance signals justify it

• Partner closely with Account Managers to ensure paid media supports broader account objectives

• Maintain clean reporting and clear performance insights for internal teams

You have:

• 3+ years of experience managing paid media campaigns across platforms like Meta, YouTube, or TikTok

• Strong analytical skills with the ability to interpret performance data and act on it

• Experience scaling spend while balancing efficiency and quality

• Comfort working cross-functionally with account, creator, and operations teams

• A test-and-learn mindset paired with strong execution discipline

• Experience with creator ads, whitelisting, affiliate, or performance-driven environments is a strong plus—but not required

Benefits & Perks

• Competitive base salary plus performance-based bonus

• Unlimited PTO and paid holidays — take the time you need to recharge

• Work remote or hybrid from our New York City office — your choice

• Learning and development support — Panel covers relevant materials and courses

• Company offsites and team retreats — join the team for fun, connection, and relaxation

Panel is an equal-opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.